The Discovery Channel News website has just published a story on the Fair Tracing project entitled Food Tags Aid Ethical Eating. As stated in the story by Tracy Staedter, the “Fair Tracing project…aims to narrow the gap between growers in underdeveloped countries and their consumers”. The story also includes quotes from interviews with Dr Apurba Kundu, the project’s principal investigator, and Dr Matt Jones of the Future Interaction Technology Lab of the University of Swansea, and member of the project’s Advisory Board. See it in full here.