Traceability could play a big part in reducing the risks of avian influenza:
Bernard Matthews, 77, had the look of a broken man when The Times spoke to him at his home in Norfolk as his workers completed their cull of 159,000 turkeys.
But the tycoon may still not have grasped the magnitude of the trouble that his international operations, valued at £400 million, were in as Defra officials investigated the cause of the outbreak of bird flu…
Foremost among his competitors in an industry that is worth around £3.4 billion to the economy every year, and most likely to take over his crown, is Cranberry Foods. With annual sales of £85 million, the Derbyshire-based company is tiny compared to its Norfolk rival. But it entices consumers with the boast “traceability to the egg guaranteed”.