Consumer Gadget is an interesting project aiming to provide ethical background informtation about products. They implemented a browser application that allows consumers to check the background of a product via the EAN barcode.
We make most of our buying decisions based on advertisements or on what we just are used to. Only a few has the time or patience to resolve product’s ecological footprint or the working environment of the company that manufactures it.
Consumer Gadget gives an opportunity to get the information in the most suitable environment, by the shelves of the stores.