This week saw me talk to the New Scientist about the project. Find the first part of the story here (the rest needs a subscription to the magazine).
Then the Radio 4 programme on farming picked it up, so I popped into the BBC studios to talk about it yesterday. It went out on Farming News this morning at 5.45am. You can hear the interview on the Listen Again facility, linked from here, for the next few days.
Both reporters seemed more interested in the ethical shopping dimension of the project than any bridging the global digital divide aspects, although I described them in some detail. You can’t tell a journalist what to cover!