(pictures from BBC News)
BBC News reports:
A colour barcode system holding more data than current codes will find its way onto DVDs later this year.
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Microsoft has said consumers could interact with the new barcodes, using webcams and mobile phones with cameras.
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Information such as a website address or e-mail address could be stored inside the barcode and once scanned by a mobile phone, the consumer could be taken to a promotional page, a website offering downloads or extra content.