These are some ideas what a Fair Tracing interface might look like. You can click on the pictures for a larger version. A very simple user interface enables the user to look-up a Fair Tracing code.
She can then follow the supply chain of the product, for example, using Google Maps. Additional product information like ‘who gets what’ or even third party information is available. She can then follow the supply chain of the product, for example, using Google Maps. Additional product information like or even third party information is available.
She can then follow the supply chain of the product, for example, using Google Maps. Additional product information like or even third party information is available. Moreover, multimedia like pictures or videos can be displayed together with information about the product journey from the producer…
… to the retailer or consumer.
Please let us now what you think about it by leaving a comment.




This is fantastic! I would spend days on tracing products
I don’t know if I would put the info of pic2 (where the bottle is displayed) on the map. Maybe outside the map to enhance readability?
Excellent interface, very effective at visually communicating information quickly.
Nice use of open source software – which is absolutely the way to go, instead of Flash or something. Simple, modular, multi platform – design tools instead of interfaces!