“UTZ CERTIFIED is about… professional coffee growing, traceability & trust … Coffee farms and cooperatives use UTZ certification to prove that they grow their coffee professionally and with care for their local communities and the environment. UTZ CERTIFIED empowers growers with knowledge concerning good agricultural practices and the global coffee market. Certification also provides growers with a stronger position in the market due to the growing buyer demand for certified coffee.”
The “story” behind the coffee, and thus its traceability, can also be navigated through their site.