“Indian farming community is facing a multitude of problems to maximize crop productivity. In spite of successful research on new agricultural practices concerning crop cultivation, the majority of farmers are not getting upper-bound yield due to several reasons. One of the reasons is that expert/scientific advice regarding crop cultivation is not reaching farming community in a timely manner. Due to several reasons the current agricultural extension system in India is unable to deliver the advice to all the farming community in a personalized manner. The traditional ways of advice dissemination through radio, news papers, magazines, television are not meeting the expectations of the farmers due to the lack of coverage, accountability and personalized advice.”