On March 6, Fair Tracing held its annual Advisory Board meeting at Royal Holloway, University of London, followed by a presentation titled “Global Social Responsibility, Technology and Consumer Choice: the EPSRC Fair Tracing Project” at the New Political Communication Unit of the Department Politics and International Relations. It was really interesting to receive feedback first from industry (particular thanks to Roger Tucker from Outside Echo) and then from an interdisciplinary audience of political science postgraduates, geographers and computer scientists. We take away a set of feedback points and suggestions which we will engage with as the project progresses. Many thanks to all who contributed!