How the myth of food miles hurts the planet — The Observer
‘An airplane sticker is of no environmental value whatsoever, as studies have shown air-freighted products are not necessarily less sustainable than local produce grown in heated greenhouses,’ said a spokesman for Tesco. ‘Thus we may remove those plane labels in future. What people are actually interested in is the amount of carbon that is emitted during a product’s manufacture and import.’ As a result, Tesco has promised to put carbon labels on 30 of its own-brand products in the near future: six types of potatoes, 11 types of tomatoes, five types of washing power and liquid capsules, four types of orange juice and six types of light bulbs. ‘We want to see how customers react and find out how it affects their purchasing behaviour,’ added the spokesman.