Just what can you achieve with a weekend of Social Innovation? After 24 hours of simultaneous hacking, designing and user requirement gathering, our Barcode Wikipedia team came up with a basic prototype system: WIBI.it. This is a simple user interface to a wiki-like system that lets anyone look up a product by its barcode and add information. The system also grabs related tagged photos from Flickr and automatically links to Amazon, price comparison sites, and related blog and review articles.
Tom and Fred managed to integrate some open source code to recognise photos of barcodes taken using Nokia phone cameras, allowing users to look up information directly using their mobile. One of the killer apps we envisioned for this type of system would be in-store price comparisons. If you are looking around shops for say DVDs or a flat-screen TV, wouldn’t it be useful to see what online prices were available at the same time — and click to order? This has the potential to turn most of the world’s shops into exhibition spaces, with the real commerce happening on the Internet.
Thanks to David Wilcox you can watch our team’s presentation at the conclusion of the weekend:
