Fair Trade Plus

Fairer than fair tradeThe Guardian, 24/6/08

In Buginyana, a village high on Mount Elgon, I was taken to see a brand new coffee store. Sure, it was built with the social premium – but far more impressive was the room next door, where flip charts explained not just prices but the role of the co-op, the importer, the brand, the retailer, the consumer and even the media in the supply chain. According to Nimrod Wambette, chairman of theĀ Gumutindo Coffee Co-operative, six out of 10 farmers on the mountain now understand these matters – an empowerment that goes way beyond money. This is the empowerment of ideas, albeit enshrined in brick.

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