The clothing company MADE-BY (based in Copenhagen) is “decicated to promoting sustainable clothing manufacture…You can recognise items produced…by the blue button…[Using its Track&Trace technology] you can even find out who made your T-shirt or skirt, and who picked, spun and wove the cotton”. (Source: “Track and Trace: Who made your skirt?”, Jackpot Magazine, Autumn 2008, p 77.)
“MADE-BY Track&Trace follows the trail of your clothes. With the MADE-BY code in your garment you can find out where your garment was made and by whom. In this way, MADE-BY brands open up the doors to the production process…MADE-BY Track&Trace is the very first system to trace the origin of clothes.” (Source: MADE-BY Track&Trace page at http://www.made-by.org/tracktrace.php?lg=en.)
Track & Trace is a database system…for manufacturers that was developed by MADE-BY in collaboration with Organic Exchange and the English IT company Historic Futures. Every link in the production chain enters production information into the database and forwards it to the next link. This gives the brands as direct access as possible to production data from the other suppliers in the chain. Consumers can enter the code found on the clothing label into a simplified consumer page to see who was involved in the production of their clothing”. (Source: ”Track&Trace: what is it?” at http://www.made-by.org/downloads/TrackTrace_EN.pdf)
On Thursday, 23 October 2008, the EPSRC Fair Tracing Project, Centre for Developing Areas Research (CEDAR) and UNESCO Chair in ICT4D at Royal Holloway, University of London, hosted a workshop on “Ethical Consumption, Traceability and ICT” – or, short and snappy – the Ethics 2.0 Summit. The workshop brought together 35 participants from business, NGOs, and academia. Speakers included Tim Wilson (Historicfutures), Wesa Aapro (Consumergadget), Annesley Newholm (Easyethical), Rob Harrison (Ethiscore), Juha Kaario (Nokia Green Team) and Ann Light, Macarena Vivent, Helen LeVoi and Dorothea Kleine (Fair Tracing).
