Fair Tracing’s Research Fellow and Project Manager Dr Dorothea Kleine represented the project at ICTD2009, the international IEEE/ACM conference on Information and Communication Technologies and Development held in Doha, Qatar from 17-19 April 2009, with over 300 delegates in attendance.
Our demonstration, “Understanding the Provenance of Ethically Produced Goods”, showed the early Fair Tracing computer screen version with the Google Earth map, and used the Upcode application to demonstrate the tool on a mobile screen. We were able to let people use the Nokia N70 or N95 to scan a barcode on a bottle (in Qatar alcohol is banned so we had to go for a water instead of a wine bottle) or a coffee package. The mobile could then go online and link directly to key information from our Fair Tracing data set. Information on offer included the pie chart of “Where does the money go?”, the producer’s website, and the YouTube videos which we have produced in partnership with the Chilean producers.
There was great interest the Fair Tracing demo stand which was up for two days. Over 70 people came to talk to us and try out the demo, including development practitioners from Ecuador, Pakistan, Australia and Egypt.