Fair Trade consultant designer Helen Le Voi drew this new initiative to my attention, pointing out how good it would be for showing ethical sales: What towns are most ethical… what ethical goods are being bought in India from which region, etc. …

Zappos Launches Realtime Ordering Map
“Want to know what shoes people are buying in Montpelier, Vermont? Then just watch the realtime map on the Zappos website long enough and you just might find out. With this new feature, the popular online retailer is giving consumers even more reason to keep up with the Joneses, as users are granted the ability to zero in on their home towns and wait to see what items pop up.”