Archive for March, 2010

Impact! Exhibition: “Does It Smell Like Fair Trade?” images & video clips

Monday, March 29th, 2010

The Impact! Exhibition catalogue (see previous post) included the following description of Nicolas Myers’ design – “Does It Smell Like Fair Trade?” – inspired by the Fair Tracing project:

“If the surface of a product could react and reveal its composition, how would it tell its story? What is it made of? Where has it been? Inspired by the way the natural world communicates, this design project envisions an alternative to labels and packaging: a living skin, translating consumer information into patterns, smells or textures. In the same way a fruit tells us about its nature, could products themselves inform us of their ethical credentials in an immediate and physical way?”

The "Does It Smell Like Fair Trade" exhibit on opening night. In conversation are Dr Apurba Kundu, principle investigator of the Fair Tracing project, and Professor Tim Unwin, a member of the project's advisory board.

Guests taking a closer look at the "Does It Smell Like Fair Trade?" exhibit on opening night.

These thoughts were represented by a table on which were placed eight generic objects wholly covered in white. This allowed moving images to be projected onto each item in turn, showing how the item’s “skin” could reveal information over time. At the same time, written text was projected onto the table to illustrate just how complex the information represented might be in the future. Note that, while the exhibit represented information visually, in the future information might also be conveyed by changes in the smell or texture of a product’s skin.

Here are a series of short video clips (all in mp4 format) of the “Does It Smell Like Fair Trade?” exhibit taken on a quieter day at the Impact! Exhibition (any ambient sounds you hear are coming from other exhibits):
EPSRC have also reported that discussions are currently underway to have the Impact! Exhibition displayed elsewhere. Watch this space!

Impact! Exhibition: “Does It Smell Like Fair Trade?” catalogue entry

Monday, March 29th, 2010

The Impact! Exhibition catalogue contains a two-page entry for each design project; the first gives a very brief description of the research project which inspired the design, while the second shows a preliminary illustration of the design.

Immediately below is the two-page entry for the “Does it Smell Like Fair Trade?” design inspired by the Fair Tracing project. (Click on the image to get a larger size, and then on the larger size to get the full, original image.)

A description of the Fair Tracing Research project:

Project 3: "Does It Smell Like Fair Trade?" catalogue text entry

“It’s a familiar dilemma for shoppers. How do you know exactly what you’re buying? Where supposedly ethically produced goods are concerned, how can you tell precisely where your hard-earned money goes and how much ends up with the producer?

‘Fair tracing’ digital tagging systems could provide the answers. It may soon be possbile to access the back story of any product, simply by pointing your mobile phone at a special barcode. Instantly, a world of dtat would be dispatched to your mobile, covering every stage of the chain linking producer and consumer — and enabling you to make genuinely informed purchasing decisions.

This research hasn’t just underlined the viability of such technology. It has also identified the kinds of data that producers in developing countries can realistically provide.”

A description of the designer’s inspiration:

"Colour, smell, texture -- could products communicate their ethical credentials in an immediate and physical way"

“If the surface of a product could react and reveal its composition, how would it tell its story? What is it made of? Where has it been? Inspired by the way the natural world communicates, this design project envisions an alternative to labels and packaging: a living skin, translating consumer information into patterns, smells or textures. In the same way a fruit tells us about its nature, could products themselves inform us of their ethical credentials in an immediate and physical way?”

Impact! Exhibition: media mentions

Tuesday, March 23rd, 2010

The Impact! Exhibition (now closed) at the Royal College of Art included the Fair Tracing project design exhibit “Smells Like Fair Trade”, as well as other exhibits inspired by 15 other projects chosen from among thousands of EPSRC bids.

Media reports of the Impact! Exhibition — which, sadly, do not specifically refer to “Smells Like Fair Trade” — include:

and an audio interview by

Impact! Exhibition: media mentions of “Does It Smell Like Fair Trade?” and/or the Fair Tracing project

Monday, March 22nd, 2010

The Impact! Exhibition (now closed) at the Royal College of Art generated numerous mentions of the Fair Tracing project-inspired exhibit “Does It Smell Like Fair Trade?”   in the media. Some are included below (with specific related text in italics):

‘Sound separator’ among gadgets unveiled at UK show
Martha Linden and Ben Winstanley, AFP
Wednesday, 17th March 2010

A futuristic vision of gadgets that can home in on birdsong in the inner city, cameras that capture parallel universes and even bags of coffee which change colour as they gather air miles was unveiled today as part of a new science and design show.

The ideas were put forward among 16 projects mounted in the Impact! exhibition bringing together Royal College of Art graduate designers working with scientists and other academic specialists throughout the UK…

Other exhibits on show included the Fair Tracing project where researchers have examined the use of digital technology to track and trace products such as coffee and wine from the producer to the supermarket shelves.

Apurba Kundu, of Anglia Ruskin University, Cambridge, said the design project put forward a futuristic vision of products with a “living skin” translating consumer information into patterns, smells or textures.

He said: “The skin would change like fruit and you would get that instant feed-back in the way that you get from melons or tomatoes.”

The exhibition is the first of its kind between the funding agency for science and engineering, the Engineering and Physical Sciences Research Council, the National Endowment for Science, Technology and the Arts, and the RCA…

Anthony Dunne, head of design interactions at the RCA, said the show was a collaboration between “very creative people and very creative scientists”.

He said: “We hope that it will show how designers can participate in science research, not just by focusing on the marketing end of things but by being involved in the conceptual research side.”

Helen Bailey, of the EPSRC and project manager for the exhibition, said she hoped it would attract a new audience and communicate to people the value, importance and excitement of current scientific research.

See full article at: http://www.timesofmalta.com/articles/view/20100317/business/sound-separator-among-gadgets-unveiled-at-uk-show

and
Sound separator among show gadgets (UKPA)

A futuristic vision of gadgets that can home in on birdsong in the inner city, cameras that capture parallel universes and even bags of coffee which change colour as they gather air miles has been unveiled as part of a new science and design show.

The ideas were put forward amongst 16 projects mounted in the Impact! exhibition bringing together Royal College of Art (RCA) graduate designers working with scientists and other academic specialists throughout the UK…

Other exhibits on show included the Fair Tracing project where researchers have examined the use of digital technology to track and trace products such as coffee and wine from the producer to the supermarket shelves.

Entrance to the exhibition is free and open to the public until March 21 from 11am to 5.30pm at the RCA, Kensington Gore, London.

and

Lie detector to fight smugglers and terrorists
WalesOnline.co.uk

…The system will be shown this week at the Impact! exhibition at the Royal College of Art in London, which runs until Sunday.

The exhibition will visualise the potential impact of scientific developments from the across the UK and examine how they might affect how we live in a future Britain.

Among the gadgets on show will be machines that can home in on birdsong amid the din of the inner city, a scheme to combine wind, wave and sun energy in one energy converter, and even bags of coffee which use digital technology to change the packaging’s colour as they gather air miles.

See full article at: http://www.walesonline.co.uk/cardiffonline/cardiff-news/2010/03/17/lie-detector-to-fight-smugglers-and-terrorists-91466-26049221/

and

Fair Trade at your fingertips
19 March 2010 Royal Holloway, University of London

A radical project, managed by Dr Dorothea Kleine, of the Department of Geography at Royal Holloway, University of London, which would enable shoppers to access the ethical credentials of products at their fingertips, has been selected from thousands of projects to be showcased at a special exhibition.

The interdisciplinary ‘Fair Tracing’ Project is one of 16 projects from Engineering and Physical Science Research Council (EPSRC) grants to be included in the EPSRC Impact! Exhibition, taking place at the Royal College of Art, London, between March 16 and March 21.

The Fair Tracing concept brought together researchers from Royal Holloway, Sheffield Hallam University, Anglia Ruskin University and Oxford Internet Institute, who envisioned a digital tagging system that could provide the answers to the dilemmas faced by shoppers about where the goods they are buying come from and how much of their money ends up with the producer.

The idea is that simply by pointing your mobile at the normal barcode at the back of a product, modern smartphones can read the code, link to the internet and connect to information covering every stage of the chain linking the producer of the goods right through to the consumer – enabling people to make more informed decisions on what they are purchasing.

Engineering and physical sciences research has huge impact on the economy, on public policy, on culture, and on our everyday lives but it often goes unnoticed by the general public. To communicate the impact of the research EPSRC fund, the Research Council is working with NESTA (National Endowment for Science, Technology and the Arts) and the Department of Design Interactions at the Royal College of Art (RCA), to co-ordinate an exhibition of original design proposals which explore the relationship between science and society, looking at the different types of impact engineering and the physical sciences have on the world.

In preparation for the exhibition, designers worked with the scientists from each project to develop an object reflecting on future impacts of technology. “We really enjoyed working with our designer, Nicolas Myers,” says Dr Kleine, “We are an action research project so we had a good idea what we wanted the technology to do. Nicolas came at it from a very different angle and his exhibit imagines how we can do away with even the mobile phone screen and embed information directly in the surface of the object. That really pushes beyond what is currently feasible and maybe even desirable. But it sure generates debate around the exhibit and our project. It speaks to a different audience than the hardcore ethical shoppers we have mostly been working with.”

Source: http://www.alphagalileo.org/ViewItem.aspx?ItemId=70979&CultureCode=en

Unfortunately, the Impact! Exhibition is now closed, but more posts will be put up shortly giving more details and images about the Fair Tracing project design exhibit “Smells Like Fair Trade”.

Impact! Exhibition opens with “Does It Smell Like Fair Trade?” exhibit

Tuesday, March 16th, 2010

The Impact! Exhibition poster

The Impact! Exhibition – featuring  the Fair Tracing project-inspired “Does It Smell like Fair Trade?” exhibit - has now opened at the Royal College of Art (RCA), London.  The exhibition is free and open to the public in the RCA’s Darwin building from 1100-1730 from Tuesday to Sunday, 16-21 March 2010. Follow this link to a map.

The Engineering and Physical Sciences Research Council (EPSRC) collaborate with the RCA Design Interactions department to create an exhibition that sees 16 designers teamed up with groups of EPSRC funded researchers from Universities across the UK [selected from a shortlist of projects from the entire EPSRC remit of thousands of grants]. The mixed media exhibition will explore the relationship between science and society and will show how research is making a huge impact on our everyday lives, such as healthcare, crime prevention and climate change. Participating designers include Onkar Kular, Noam Toran, James Auger and Revital Cohen.

L-R: Dr Dorothea Kleine, Dr Ann Light, Nicolas Myers, Dr Apurba

On Monday, Fair Tracing’s pricipal investigator Dr Apurba Kundu fielded interviews from a number of media outlets (details will be blogged as they are published) in the morning, and attended the Gala Opening in the evening along with co-investigator Dr Ann Light, research fellow Dr Dorothea Kleine and designer Nicolas Myers (see his other work here), and hundreds of guests from academia, industry and the media. (Unfortunately, co-investigator Dr Ian Brown could not attend.)

“Does it smell like Fair Trade?”

Additional photos of the “Does It Smell Like Faire Trade?” exhibit will be blogged as they become available, but a sneak preview of the work appears to the left.

Do be sure to visit the exhibition!