“If the surface of a product could react and reveal its composition, how would it tell its story? What is it made of? Where has it been? Inspired by the way the natural world communicates, this design project envisions an alternative to labels and packaging: a living skin, translating consumer information into patterns, smells or textures. In the same way a fruit tells us about its nature, could products themselves inform us of their ethical credentials in an immediate and physical way?”

The "Does It Smell Like Fair Trade" exhibit on opening night. In conversation are Dr Apurba Kundu, principle investigator of the Fair Tracing project, and Professor Tim Unwin, a member of the project's advisory board.

Guests taking a closer look at the "Does It Smell Like Fair Trade?" exhibit on opening night.

These thoughts were represented by a table on which were placed eight generic objects wholly covered in white. This allowed moving images to be projected onto each item in turn, showing how the item’s “skin” could reveal information over time. At the same time, written text was projected onto the table to illustrate just how complex the information represented might be in the future. Note that, while the exhibit represented information visually, in the future information might also be conveyed by changes in the smell or texture of a product’s skin.

The Impact! Exhibition catalogue contains a two-page entry for each design project; the first gives a very brief description of the research project which inspired the design, while the second shows a preliminary illustration of the design.

Immediately below is the two-page entry for the “Does it Smell Like Fair Trade?” design inspired by the Fair Tracing project. (Click on the image to get a larger size, and then on the larger size to get the full, original image.)

A description of the Fair Tracing Research project:

Project 3: "Does It Smell Like Fair Trade?" catalogue text entry

“It’s a familiar dilemma for shoppers. How do you know exactly what you’re buying? Where supposedly ethically produced goods are concerned, how can you tell precisely where your hard-earned money goes and how much ends up with the producer?

‘Fair tracing’ digital tagging systems could provide the answers. It may soon be possbile to access the back story of any product, simply by pointing your mobile phone at a special barcode. Instantly, a world of dtat would be dispatched to your mobile, covering every stage of the chain linking producer and consumer — and enabling you to make genuinely informed purchasing decisions.

This research hasn’t just underlined the viability of such technology. It has also identified the kinds of data that producers in developing countries can realistically provide.”

A description of the designer’s inspiration:

"Colour, smell, texture -- could products communicate their ethical credentials in an immediate and physical way"

“If the surface of a product could react and reveal its composition, how would it tell its story? What is it made of? Where has it been? Inspired by the way the natural world communicates, this design project envisions an alternative to labels and packaging: a living skin, translating consumer information into patterns, smells or textures. In the same way a fruit tells us about its nature, could products themselves inform us of their ethical credentials in an immediate and physical way?”

Media reports of the Impact! Exhibition — which, sadly, do not specifically refer to “Smells Like Fair Trade” — include:

• George Barrow, “Impact! design exhibition explores medicine’s future” in wired.co.uk
• Clay Dillow and Denise Ngo, “British “Impact” Exhibition Reimagines Future Technology” in popsci

and an audio interview by

• Anthony Dunne,”Impact exhibition on scientific research: ‘They would start to manufacture chemicals to repair you” of  The Guardian

Fair Trade at your fingertips
19 March 2010 Royal Holloway, University of London

A radical project, managed by Dr Dorothea Kleine, of the Department of Geography at Royal Holloway, University of London, which would enable shoppers to access the ethical credentials of products at their fingertips, has been selected from thousands of projects to be showcased at a special exhibition.

The interdisciplinary ‘Fair Tracing’ Project is one of 16 projects from Engineering and Physical Science Research Council (EPSRC) grants to be included in the EPSRC Impact! Exhibition, taking place at the Royal College of Art, London, between March 16 and March 21.

The Fair Tracing concept brought together researchers from Royal Holloway, Sheffield Hallam University, Anglia Ruskin University and Oxford Internet Institute, who envisioned a digital tagging system that could provide the answers to the dilemmas faced by shoppers about where the goods they are buying come from and how much of their money ends up with the producer.

The idea is that simply by pointing your mobile at the normal barcode at the back of a product, modern smartphones can read the code, link to the internet and connect to information covering every stage of the chain linking the producer of the goods right through to the consumer – enabling people to make more informed decisions on what they are purchasing.

Engineering and physical sciences research has huge impact on the economy, on public policy, on culture, and on our everyday lives but it often goes unnoticed by the general public. To communicate the impact of the research EPSRC fund, the Research Council is working with NESTA (National Endowment for Science, Technology and the Arts) and the Department of Design Interactions at the Royal College of Art (RCA), to co-ordinate an exhibition of original design proposals which explore the relationship between science and society, looking at the different types of impact engineering and the physical sciences have on the world.

In preparation for the exhibition, designers worked with the scientists from each project to develop an object reflecting on future impacts of technology. “We really enjoyed working with our designer, Nicolas Myers,” says Dr Kleine, “We are an action research project so we had a good idea what we wanted the technology to do. Nicolas came at it from a very different angle and his exhibit imagines how we can do away with even the mobile phone screen and embed information directly in the surface of the object. That really pushes beyond what is currently feasible and maybe even desirable. But it sure generates debate around the exhibit and our project. It speaks to a different audience than the hardcore ethical shoppers we have mostly been working with.”

Source: http://www.alphagalileo.org/ViewItem.aspx?ItemId=70979&CultureCode=en

Unfortunately, the Impact! Exhibition is now closed, but more posts will be put up shortly giving more details and images about the Fair Tracing project design exhibit “Smells Like Fair Trade”.

The Impact! Exhibition poster

The Impact! Exhibition – featuring  the Fair Tracing project-inspired “Does It Smell like Fair Trade?” exhibit - has now opened at the Royal College of Art (RCA), London.  The exhibition is free and open to the public in the RCA’s Darwin building from 1100-1730 from Tuesday to Sunday, 16-21 March 2010. Follow this link to a map.

The Engineering and Physical Sciences Research Council (EPSRC) collaborate with the RCA Design Interactions department to create an exhibition that sees 16 designers teamed up with groups of EPSRC funded researchers from Universities across the UK [selected from a shortlist of projects from the entire EPSRC remit of thousands of grants]. The mixed media exhibition will explore the relationship between science and society and will show how research is making a huge impact on our everyday lives, such as healthcare, crime prevention and climate change. Participating designers include Onkar Kular, Noam Toran, James Auger and Revital Cohen.

L-R: Dr Dorothea Kleine, Dr Ann Light, Nicolas Myers, Dr Apurba

On Monday, Fair Tracing’s pricipal investigator Dr Apurba Kundu fielded interviews from a number of media outlets (details will be blogged as they are published) in the morning, and attended the Gala Opening in the evening along with co-investigator Dr Ann Light, research fellow Dr Dorothea Kleine and designer Nicolas Myers (see his other work here), and hundreds of guests from academia, industry and the media. (Unfortunately, co-investigator Dr Ian Brown could not attend.)

A quiet moment during the workshop

Fair Tracing principle investigator Dr Apurba Kundu attended the Impact! Exhibition Particpant Workshop hosted in London by the National Endowment for Science, Technology and the Arts (NESTA) on 1 December 2009. A brief video of the day is available at http://vimeo.com/9126124

Unfortunately, Nicolas Myers, the designer working with Fair Tracing on the Impact! Exhibition, was unable to attend due to illness. However, he did submit his initial thoughts on how he would represent an aspect of the project.

While the text is available on the Impact! Exhibition social network site at http://impact-art.ning.com/, the visual presentation remains private at this time. Suffice to say that the project management team is very impressed with his take on our research, and very much looks forward to assisting Nicolas in any way we can to realise this work for the Impact! Exhibition to be held from 16-21 March 2010 at the Royal College of Art, London.

Engineering and physical sciences research has huge impact on the economy, on public policy, on culture, and on our everyday lives.  However, the value of scientific research is not always communicated effectively to the general public – and often it can seem abstract or complex.

To communicate the impact of the research we fund, EPSRC is working with NESTA [National Endowment for Science, Technology and the Arts] and the Department of Design Interactions at the Royal College of Art [RCA], to co-ordinate a mixed media exhibition of original design proposals which explore the relationship between science and society, looking at the different types of impact engineering and the physical sciences have on the world.

[The RCA and EPSRC] compiled a shortlist of projects from the entire EPSRC remit (thousands of grants), of about 30 projects. The designers were then offered this list and chose the one that interested them the most. The designers will be exploring the possible social, political, economic, cultural and ethical implications of the research.

The primary audience [at the Impact! Exhibition] will be the general public, but also the Department of Business Innovation and Skills, other government departments, Ministers, business leaders and others… EPSRC will also use the Impact! Exhibition as a resource for producing print and online material which will ensure we can communicate the impacts of your research to an even wider audience.

Left-right: Nicolas Myers, Dr Dorothea Kleine, Dr Ann Light, Dr Apurba Kundu

Three members of the Fair Tracing management team met with designer Nicolas Myers in October to discuss our project in depth. Nicolas, who graduated from the Design Interactions course of the RCA, also has an MA in graphic design from the Ecole des Arts Decoratifs in Paris and a degree in computer science from the Pierre & Marie Curie University, Paris.

Nicolas Myers’s work, greatly influenced by his studies in graphic design and computer sciences, investigates the implications of digital technology through the filter of design. In a context where almost all physical objects, living organisms and phenomena are described in a digital manner his projects question the neutrality of these representations, while focusing on aesthetic and visual representations and interactive experiences.

We are next scheduled to attend an Impact! Exhibition full day workshop in London on 1 December with members from the other selected projects and their designers. It promises to be a most interesting day!

Ann Light (center) participating in a small discussion group

Fair Tracing’s Ann Light and Dorothea Kleine, representing the EPSRC Bridging the Global Digital Divide Network, organised together with Mike Powell (IKM Emergent) and Mark Thompson (Judge Business School, Cambridge University) a workshop on “Good Planning or benign imposition? Innovation, emergence and risk in Development research: learning from ICTD” in Cambridge from 17-18 Sept 2009.

The idea was to have a broad mix of academics, practitioners and funders talk about innovation and emergence in development research. Challenges, conceptualisations and future strategies were discussed.

Twenty-one participants attended, among them well-known experts such as Ineke Buskens, Geoff Walsham, Shirin Madon, David Grimshaw, Anita Gurumurthy, Robin Mansell and Henk Molenaar. The discussions in groups were fascinating and continue in a network online. General summaries will soon be made available on the IKM website

At this year’s Royal Geographical Society (with IBG) Conference in Manchester (26-28 Aug 2009), Fair Tracing’s Dr Dorothea Kleine teamed up with Dr Ian Cook (Exeter University) and Dr Mark Graham (Oxford Internet Institute) to host three sessions on “Follow the thing: New Cultural and Economic Geographies“. The idea of the session was to bring together value chain research conducted from cultural geography and economic geography perspectives (see also the full programme).

Our sessions had 13 papers (one of which was on the Fair Tracing project) running from 09:00 to 16:50. Thanks to the great interest in the topic, sponsorship from two research groups, the quality of the papers (and the lucky coincidence that our session info was printed in the front section of the programme at a busy, multi-strand conference with several sessions in parallel) we had audiences of over 30 people throughout the day, consisting of mainly cultural, but also some economic geographers. 

The quality of questions were outstanding. One question on the Fair Tracing project was whether we had spoken to workers directly, or whether we had, just like much of the Fair Trade research, merged the categories or producers and workers. I was glad to be able to explain that our focus groups in Chile had been conducted with vineyard owners, bodega employees and workers separately. I also remarked how at the time one of us (ie Dr Ann Light) succeeded in involving the foreman in conversation and distracting him sufficiently while Macarena Vivent and I had unsupervised focus group time with workers… 

Ah, we were a great team!      

The exhibition notes tell us:

“The term ‘feral’ denotes the project’s wilful wildness (as in pigeons) as opposed to romantic or nature-wildness (wolves): it offers street-wise survival tactics for urban environments. Since the first registered Feral Trade import of 30kg of coffee direct from the growers in El Salvador to the Cube Microplex in Bristol in 2003, Kate Rich has used social networks to traffic edible produce from around the world. Feral Trade participants become mules, carrying food items with them on trips they would have taken anyway and delivering them to depots (usually friends’ and colleagues’ flats or workplaces) in the growing network.”

“The process is facilitated by an online database, handcrafted by the artist, where couriers log their journeys. This forms the sole physical infrastructure for an alternative freight network, which operates without any material assets (vehicles, staff, communications devices, depots). It enables producers, couriers and buyers to track not only the transit of their own produce but all grocery movements in the network; outputting waybills that document the details of sources, shipping and handling with the kind of microattention that ingredient listings normally receive.”

See/eat it at:

http://www.http.uk.net/exhibitions/FeralTradeCafe/index.shtml